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Introducing Cache Response Rules

Cloudflare Blog · July 23, 2026

This new development offers a powerful way to enhance website performance and resource efficiency by giving you finer control over content caching. The Cloudflare Blog’s piece on Cache Response Rules introduces a mechanism to override and modify HTTP cache-related headers at the edge, specifically addressing common caching pitfalls caused by misconfigured `Set-Cookie` or `Cache-Control` headers originating from backend servers. This means you can ensure more consistent and aggressive caching of static and semi-static assets, even when your origin server might be inadvertently preventing it. Leveraging this capability can significantly reduce server load and improve user experience. Consider a small e-commerce shop based in Austin, Texas, using a legacy shopping cart system that always adds a `Set-Cookie` header to every response, even for public product pages. With Cache Response Rules, they can now strip this header for specific paths, leading to significantly higher cache hit rates, faster page loads for customers, and fewer requests hitting their potentially unstable backend. Similarly, an internal IT team at a mid-sized financial firm in Chicago could use these rules to cache documentation portals or employee training videos more effectively, even if their content management system incorrectly flags them as private, thereby reducing bandwidth consumption and improving access speeds for hundreds of employees. An independent SaaS founder in San Francisco, operating on a lean budget, could employ these rules to drastically cut down on egress costs by ensuring their UI assets and public API documentation are always served from cache, extending the mileage of their existing infrastructure without needing complex backend rewrites. To begin experimenting with this, take one of your publicly accessible web paths that you suspect is not caching optimally. Identify a header, such as `Set-Cookie` or `Cache-Control: no-store`, which might be preventing it from being cached. Then, set up a simple Cache Response Rule in your Cloudflare dashboard to modify or remove that specific header for that path and observe the impact on your cache hit ratio and load times.

Source / further reading

Learn more at Cloudflare Blog